Client: Subway EMEA
Agency: Above + Beyond
Project: Cookies Branding 2021
Subway tasked us with refreshing the packaging for their iconic menu item. We seized this opportunity to craft a unique brand identity for their globally beloved cult classic cookie. The challenge was straightforward: cookies are integral to the Subway experience, so our goal was to develop an identity as unforgettable and joyful as the fast-food favorite itself. My role involved art directing the shoot, designing, and creating all assets. We developed a comprehensive toolkit for the branding rollout across 14 different markets in the EMEA region.
