Client: TikTok
Evolve Global Summit 2022
Evolve Global Summit 2022
As a member of TikTok’s design team, I played a role in producing large format print materials for a global business summit hosted at a theme park in Barcelona. These materials encompassed wayfinding graphics, flags, food menus, and hotel signage, as part of a comprehensive takeover of the theme park and its onsite hotels. In the initial phase of the project, our focus was on creating a visually captivating and vibrant representation of the TikTok brand, ensuring readability across all media platforms.
We developed a range of stickers for social media use, complemented by a lively colour palette and integrated into patterns across various print materials. Moving into phase two, our efforts shifted towards refining designs and preparing artwork for distribution and large format printing.
